Maritza Collazo

I'm Maritza Collazo

I build digital communications strategies that help organizations turn content, storytelling and data into meaningful audience engagement.

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Maritza Collazo

Case Studies

Campaigns that earned attention and kept it.

A selection of work across music, transit, and pop culture that demonstrates how thoughtful strategy can transform audience reach into lasting relationships and measurable results.

    01 J Balvin × ManyChat: Omerta Album Launch A ManyChat DM funnel that turned comments into a viral, self-feeding growth loop. 02 Turning Digital Engagement into Real-World Action Building campaigns that inspired people to show up, participate, and connect beyond the screen. 03 Building a Government Newsletter into a Rider Engagement Platform Rider perks, giveaways, and tips that made a transit newsletter people open. 04 Lady Gaga: Born This Way Street Team Using emerging technology to recruit and organize an international network of fans.

J Balvin × ManyChat: Omerta Album Launch

A fan-engagement campaign built in ManyChat: fans who commented on J Balvin's posts received DMs seeded with album easter eggs, creating a viral loop that drove profile traffic and sustained follower growth for weeks.

J Balvin and the team around the table at the Omerta album launch Read the full case study

TriMet: Digital Audience Growth → IRL Engagement

Built a social strategy that didn't stop at the screen — translating digital reach into real-world turnout through events, limited merch drops, and community moments that riders showed up for.

TriMet digital audience growth Read the full case study

A government email newsletter, reborn as a rider-engagement product

Built a transit agency newsletter into a high-performing digital communications product that informs and engages more than 60,000 subscribers each month.

Riders Club — a crowd of riders gathered at a TriMet event Read the full case study

Lady Gaga: Born This Way Street Team

Helped power the grassroots street-team engine behind one of the era's biggest launches, mobilizing thousands of volunteer superfans to drive awareness ahead of a record-setting #1 debut.

Lady Gaga — Born This Way album cover Read the full case study

Let's create experiences people remember.

Whether it's a product launch, a campaign, or a growing community, I'd love to help you build thoughtful, audience-first communications.

hello@maritzacollazo.com